Fashion designer Lela Eloshvili’s journey started when she graduated from Tbilisi State Academy of Arts (2001). In 2002 she presented her first collection, as a participant of young designer’s competition Russian Silhouette she won the “AMS” and went to London at Saint Martin’s College of Arts and Fashion as an Intern in 2005. A year after she founded fashion house INFORMAL and since then gets inspired and develops many techniques in creating clothes and prints. Brand ELOSHI has been launched in 2012.
- Permanent participant of Mercedes Benz Fashion Week Tbilisi
- Showed Spring/Summer 2018 collection at Los Angeles Fashion Week (2017)
- Participant of London Fashion Showcase (2015)