Lela Eloshvili

Fashion designer Lela Eloshvili’s journey started when she graduated from Tbilisi State Academy of Arts (2001). In 2002 she presented her first collection, as a participant of young designer’s competition Russian Silhouette she won the “AMS”  and went to London at Saint Martin’s College of Arts and Fashion as an Intern in 2005. A year after she founded fashion house INFORMAL and since then gets inspired and develops many techniques in creating clothes and prints. Brand ELOSHI has been launched in 2012.

  • Permanent  participant of  Mercedes Benz Fashion Week Tbilisi
  • Showed Spring/Summer 2018 collection at  Los Angeles Fashion Week  (2017)
  • Participant of London Fashion Showcase (2015)